PMP sponsors the Australasian Retail Expo
28 May 2010
PMP’s Pacific Micromarketing recently sponsored the annual Retail Australasia Summit held at Sky City convention Centre.
Supported by the NZ Retail Association, this two day conference and industry expo focused on key issues for the region’s retail sector and brought together major retailers who discussed and provided valuable insight into the retailing industry.
Customer Centric Retailing was the theme for the event. This focused on strategies to ensure customer satisfaction and the ability to deliver the right product at the right time. With a multitude of senior retail executive speakers, they covered the latest in retail management techniques and the role of technology on providing effective and profitable customer centric retail operations. Pacific Micromarketing was represented by Graham Plant whose topic was: ‘How well do you know your customers’.
Lisa Didsbury, Manager of Pacific Micromarketing NZ and Robyn Maxwell, National Sales manager of PMP Distribution, manned the stand throughout the event.
“It was such a great opportunity to raise our profile in the retail sector and provide an unrivalled opportunity to network and do business” said Robyn,
Lisa Didsbury said she was “delighted to generate new opportunities enabling us to gain access to new and existing customers. It was great to be able to show off our Pacific Micromarketing on-line capabilities and to enlighten retailers as to the extensive depth and scope of customer centric information now available.
An extremely well received competition was held whereby visitors to our stand were encouraged to guess their Mosaic type. This afforded plenty of opportunity to successfully demonstrate and impress delegates with the ONLY household level segmentation in NZ.
Already, feedback received from one visitor states: “This is absolutely superb data “! (Mosaic).
“This Client is definitely interested and has referred 2 more clients to us!” says Lisa.
Anyone interested in reading the topics presented, can do so on www.activebusinesscommunications.com/retail